![]() Spear, a then-Mattel vice president, took control of the company in 1975 and returned the company to profitability in two years. In 1974, an investigation found Mattel guilty of issuing false and misleading financial reports, which led to the banishing of Elliot and Ruth Handler from the company they had founded. Mattel sold the circus corporation by December 1973, despite its profit contributions, as Mattel showed a $29.9 million loss in 1972. and Barnum & Bailey Circus from the Feld family for $40 million, whom Mattel kept as management. In 1971, Mattel purchased The Ringling Bros. and Barnum & Bailey Circusīluebird Toys (original home of Polly Pocket) The card game Uno (now stylized as UNO) was invented by Merle Robbins in 1971, and was acquired by Mattel in 1996. ![]() Radnitz, which would kickstart Mattel's venture into full-time entertainment to accompany its most famed toy TV commercials. In May 1970, Mattel formed a joint venture film production company " Radnitz/Mattel Productions" with producer Robert B. In addition to other marketing measures, the two racers’ cars, a yellow Barracuda and a red Duster, were reproduced as Hot Wheels toys. In 1970, Hot Wheels forged a sponsorship agreement with drag racing drivers Don “The Snake” Prudhomme and Tom “The Mongoose” McEwen. – Toymakers" marketing brands to just Mattel and launched the iconic "red sun" logo with the Mattel wordmark in all capitals for better identity. In 1969, Mattel changed the Mattel Creations and the "Mattel, Inc. That year also saw another doll release, this time, Christie, Barbie's friend and the first black doll, which in the following years and decades would spawn an endless line of Barbie-themed and branded family and friends. Hot Wheels was invented by a team of Mattel inventors, which included a rocket scientist and a car designer. On May 18, 1968, Hot Wheels was released to the market. In 1967, Mattel released another toy astronaut, Major Matt Mason. Barbie traveled to the moon four years before Neil Armstrong. In 1965, the company built on its success with the Chatty Cathy doll to introduce the See 'n Say talking toy, spawning a line of products. The Barbie Dreamhouse made with cardboard and paper made its debut in 1962, when also the Astronaut Barbie, the first of many space-themed iterations of the doll, was introduced. Mattel also acquired a number of like-minded companies during the 1960s (see table to your right on a desktop and below for mobile computers). The company went public in 1960 and became listed on the New York Stock Exchange 3 years later. In 1960, Mattel introduced Chatty Cathy, a talking doll that was voiced by June Foray and revolutionized the toy industry, leading to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The Barbie doll debuted on March 9, 1959, going on to become the company's best-selling toy in history. Mattel would ultimately acquire Fisher-Price on August 20, 1993. The Fisher-Price Corn Popper, and the Xylophone was released in 1957. Mattel started television advertisement when it became the first sponsor of the Mickey Mouse Club TV series. In 1950, the Magic 8-Ball, currently owned by Mattel themselves, was invented by Albert C. ![]() The company was incorporated in Hawthorne, California in 1948. In 1947, the company had its first successful toy, a ukulele called "Uke-A-Doodle". Matson sold his share and stake to the Handlers due to poor health the following year, with Handler's wife, Ruth, taking over his stake. ![]() The company began selling picture frames and later dollhouse furniture out of the scraps from those frames. The company name chosen is a portmanteau of the surname of Matson and first name of Elliot, with former chairman and CEO Bob Eckert revealing at a 2013 Christmas Day Peninsula Seniors lecture that the founders, according to Elliot, couldn't fit Ruth's name into that of their company. Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. ![]()
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